JUDY ABEL
BOARD MEMBER

Raised in Jackson, Mississippi, Judy was part of the pre-professional performing arts program at the Academic and Performing Arts Complex (APAC). It was there that she discovered the transformative power of the arts—as a means of self-expression, building empathy, and fostering community. Though she ultimately chose a different professional path, those early creative experiences continue to shape her worldview and approach to her work.

 

Today, Judy is an award-winning brand strategist with over 20 years of experience in brand, business, and creative strategy. She’s worked with startups and Fortune 500 companies, leading strategy for brands like Xbox, T-Mobile, Dropbox, Amazon, Virgin Atlantic, Burt’s Bees, and Marriott. Her agency experience includes Fallon, mcgarrybowen, Publicis, DDB, and BBDO, with a career that has taken her across major creative hubs including New York, Boston, Washington DC, Minneapolis, Seattle, and Durham, North Carolina.

 

Judy is currently co-founder and the head of brand strategy at Prospect, a business, brand and creative strategy consultancy.

 

As a board member of the Backstage Foundation, she is proud to support its mission of empowering youth through dance education, creative expression, and the cultivation of core values within a safe and supportive community.